I just spent the two days at Campus Camp Wellstone, an awesome student activist training camp that teaches the grassroots organizing strategies of Paul Wellstone (the coolest senator ever) and I am pumped to start using what I learned! The camp is geared toward political activists tackling a range of issues from Electoral College reform to the Obama campaign to fair trade to Darfur and focuses on running an effective campaign and effective community organizing. We spent a lot of time talking about the message of a campaign. The message is essentially what we want our audience to know. How do we build an effective message? How do we convey it to our voters or audience? I told one of the trainers afterward that I had found what we had learned helpful, but I still wasn't sure how to apply it to my work with STAND. I said that I do not think that "End genocide" or "Save Darfur" are good messages--although they are useful slogans for conveying our larger, long-term goal--because they are too vague and, let's face it, ending genocide sounds pretty unattainable.
"Well, what is it that you want students to get out of your message?" he asked.
"I guess we want them to see that yes, this is a huge issue, and very complex, but they really can make a difference," I answered, thinking out loud.
"Exactly," he said. "Action is your message. Tell them that by writing this letter or signing this postcard, they can have a tangible impact on ending the genocide."
The message that students can have an impact on state government and foreign policy is central to increasing the level of student advocacy to save Darfur, which Elizabeth blogged about a few weeks ago.

So, how am I going to use this newly-created message? On Thursday, the University of Minnesota STAND will table, but we'll do it differently than we've ever done before. We'll stand in front of the table instead of just sitting behind it, so we better actively engage in our unsuspecting advocates, and tell them they can make a difference, they can end genocide, by writing to their representatives in the Minnesota legislature, who need a little encouragement before they vote to divest Sudan.